posted April 3rd, 2008
The Naked light Pre-purchase Program was a resounding success. Not just better than expected, better even than I’d hoped. Seriously, 3× better than I’d hoped. It was kind of ridiculous.
Was.
Pre-purchase sales stopped precipitously and abruptly last week, after only a few days, and I’m rather dependent on sales continuing–not necessarily as well as they started off, but well enough that I can you know, pay the bills.
At first, of course, I was really upset at this. Had demand really already been fulfilled? What would it take to bring back demand for Naked light? Would I be able to do that before I ran out of time (in other words, money)?
Yesterday I figured something out that, with 50/50 hindsight, is now really obvious. The last day of really good sales was last Monday, March 24th. The next day, Tuesday, the 25th, was my first blog post after the announcement of the Pre-purchase Program–a casual post about the Dock. The Pre-purchase Program isn’t mentioned anywhere else on my website.
In other words, when the Pre-purchase Program was no longer at the top of the blog, people stopped (just about, at least) pre-purchasing.
Or, in chart form:

Chart courtesy of Microsoft Paint. Apologies for the Arial and the dumb quotes.
Let this be a lesson to all software developers who aren’t well in tune with the obvious: make it really, really easy for people to give you money.
So a couple of things need to change. I have to be a bit more vocal in advocating the Pre-purchase Program. I really need sales to continue. Y’know, the kid’s gotta eat. This means three things:
- The Pre-purchase Program needs to be featured more prominently on the website and blog.
- I need to put really tiny and tasteful messages in the RSS feed. These will be totally quiet and not at all annoying, I swear and/or promise.
- I need to put a nice little notice in the beta. Again, totally quiet and non-intrusive. No pop-ups or modal dialogs, just a little note in the corner of a window. Think more Panic-style than David Watanabe-style. Plus, this’ll be turned off when you enter in your license.
I think I have figured out the right balance of letting people know about the program while making the program subtle enough to be easily ignored by those that have already bought a license or don’t care to. If I don’t get it right, of course, drop me a note.
Uh oh, what’s this?
$49.99
plus tax in California and Connecticut
While I’ve got your attention, the Naked light Pre-purchase Program totally needs some love.
For more details, see the Naked light Pre-purchase Program.
Thanks!




